While streaming still dominates television viewership in the U.S., broadcast gained momentum in January in part due to the NFL playoffs, according to Nielsen‘s monthly report The Gauge.
Broadcast content viewing rose by 2.1% in January, finishing the month at 24.9% of total TV usage. Sports viewing jumped a whopping 55%, which Nielsen says was dominated by the NFL playoff games that made up the top 10 telecasts in the category for the month.
Overall, sports viewing accounted for 25.3% of all broadcast content viewing. Drama viewing was also up almost 30% in January, making up 24.3% of the broadcast category.
It was a similar story for cable, which came in fairly flat against December’s percentage. But cable sports viewing soared 22%.
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