NFL Brings Back The Radio Days: Broadcasts Reach 64M Unique Listeners A Season On Westwood One
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deadline.comRadio has faced myriad challenges as a century-old medium, but a new report from Westwood One makes the case for its potency with the NFL, saying it reached nearly 64 million unique listeners last season.
That broad reach was one element of the research, which was released as the 2024-25 season gets set for kickoff on Thursday.
Citing data from Nielsen’s Personal People Meter collected during the 2023-24 regular season and playoffs, the radio firm outlined key findings Tuesday in a blog post.
The radio audience built from 8 million in Week 1 to 53.5 million by the final week of the regular season, with the postseason adding an additional 10.1 million listeners for a total of 63.6 million.
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