The NFL and its NFL Films subsidiary have formed a joint venture with Skydance Sports to create a multi-sport production studio.
The teaming brings together the media division of the dominant sports league in the U.S. with the new sports arm of the David Ellison-led entity behind Top Gun: Maverick and a range of other top film, TV and streaming titles.
In announcing the deal, the league said Skydance Media and the NFL are making “substantial investments” in the new studio operation, with the league’s buy-in coming via its strategic investment arm 32 Equity.
The announcement cited “significant market demand for non-game sports content, both scripted and unscripted” as the main motivation for the new studio.
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