Nexstar CEO Says ‘The Hill’ Will Debut On NewsNation Before Year End; Shares Of Biggest U.S. Broadcaster Pop On Earnings
deadline.comNexstar CEO Perry Sook said a show called The Hill will debut on NewsNation by year end, building on the 2021 acquisition of the Beltway-focused digital asset as it builds up content on the news network he said is showing “green shoots.”“We will have a show on the air before the end of year called The Hill because we own the digital asset The Hill, and that will be necessarily kind of a Washington, D.C.
panel type show,” Sook said on a call after strong first-quarter financials. “But I don’t think you will see the entire lineup made up of those,” he said as the network works on a “a smart mix” of programming and a nonpartisan one.Rating are “small but growing.
This is a marathon, not a sprint. We think it’s a great environment for smart viewers to come and be informed and not pandered to, and a smart environment for advertisers because the product is professionally produced and definitely not toxic,” Sook said.NewsNation started in 2020 as primetime new block on WGN America, which was rebranded in March of 2021 and has expanded to other dayparts.
It’s up to 60 hours a week of original content.NewsNation benefits from Nexstar’s position as the biggest U.S. owner/operator of TV stations.
Read more on deadline.com
