NewDad’s album cover goes viral in China, as fans share their own versions
nme.comNewDad‘s album cover has gone viral in China, with many fans taking to social media to share their own interpretations of the artwork.The Irish band announced the news on social media, where they shared some photos of fans recreating their ‘Madra’ cover: “We woke up this morning to find our album cover (photo by Joshua Gordon) going viral in China.
so so surreal to see so many people creating their own interpretations”.‘Madra’ and its cover features a morose porcelain doll looking down.
Its nose and lips smashed off to reveal the textured beige material underneath and cracks stretching out across the face.Underground producer Bloodz Boi also shared a photo telling Gordon of the news, with Gordon replying: “One of the strangest and most special things that’s ever happened to me”.According to a private post by Gordon shared by Bloodz Boi, the photo was of a “haunted mannqeuin in a house full of sex dolls”.we woke up this morning to find our album cover (photo by @joshuagord0n) going viral in China.
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