New Yorkers are rushing to buy Kendrick Lamar’s $1,200 Super Bowl flare jeans — or just try them on in Celine stores

nypost.com:

$1,200 flared Celine jeans. Bougie style buffs of the Big Apple are hightailing it to Celine in SoHo, a security-guarded shop, hoping to get their hands on the virally popular pants.

Some serious spenders are digging into their wallets to buy — while wannabes just want to get in the dressing rooms to give the jeans a try.However, sources close to the store tell The Post that they’re “completely sold out” of the flared finery, which rapper Kendrick Lamar, 37, made must-have by wearing a pair for his Super Bowl LIX halftime show Sunday.

Lamar’s dapper designer denim has become as coveted as the Vince Lombardi Trophy secured by the Philadelphia Eagles to clotheshorses of NYC and beyond.

Within 48 hours of the Super Bowl, Google searches for “flared jeans” spiked 5,000%.And now, Kendrick is being credited for inspiring the third coming of the groovy cut. “Y2K style is back,” David Thielebeule, men’s fashion director for Bloomingdale’s, told The Post. “Kendrick’s flared denim and varsity jacket nailed the vibe.”“These vintage-inspired silhouettes bring nostalgia back in a cool, modern way, and we’ve seen a definite surge in interest since the halftime performance,” he added.Flared jeans are also performing high among the high-rollers, too.