New Year's Weight Loss Ads Do More Harm Than Good

glamour.com:

By January is meant to be a fresh start, but the month always looks the same: a 31-day-long barrage of New Year's weight loss ads falsely promising a “new you” for the new year.It's never not triggering, and it's doesn't take a rocket scientist to surmise that repeatedly has negative consequences.

But worst of all? It seems inescapable. I've curated my online feed with such great precision my bio should read, “Bond, James Bond,” yet it hasn't kept the yearly barrage of discounted “detoxes," “cleanses," or the newest buzz word, “reset,” from emerging in my targeted ads—or personal inbox.

It's not like you can simply turn off your wifi and move on. “New Year, new you” gym deals are tacked to every other telephone pole, well-meaning workplace weight loss contests are broadcasted by water coolers, chain pharmacies strategically store questionable diet pills in the check-out lane.

I even watched my husband ignore a “fat burning supplement” ad on ESPN last night, just before passing a a promoted fitness ad on Reddit that read: “Only hot people sweat.” It's everywhere.