A new promotion for Wicked turns back the clock to 2021 to show co-stars Ariana Grande and Cynthia Erivo reacting to being cast as the film’s co-leads by director Jon M.
Chu. The longform spot, titled “Connect to Your Dreams,” is a plug for the movie as well as distributor Universal Pictures parent Comcast‘s Xfinity broadband, mobile and pay-TV services.
In recent years, long-form Xfinity ads have featured a quasi-sequel to E.T., Steve Carell as a Covid-challenged Santa Claus; and an Illumination-animated spinoff of Sing 2.
Usually, the promos debut just before NBC’s coverage of the Macy’s Thanksgiving Day parade, but the November 22 bow for Wicked accelerated the usual timeline.
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