The full list of this week's key New Music Friday releases appears at the bottom of the page, but first, some highlights... We feel a responsibility to draw to your attention to a new album out this week from a little-known artist called Adele.
Seriously though, the time has finally arrived for 30 to be heard by the world. Expect some seriously emotional ballads like its chart-topping lead single Easy On Me, plus a few surprises, on a record many critics are calling her strongest yet.
We sense it's not a question of whether it will be Number 1 on the Official UK Albums Chart, but for how long? Believe it or not, there are a handful of artists brave enough to release the same week as Adele.
Read more on officialcharts.com