New 'game-changing' contour stick rivaling Rare Beauty and Fenty just released by Iconic London

ok.co.uk:

The makeup world has been abuzz with the rise of contour sticks, praised for their precision and ease of use, akin to drawing.

Joining the ranks of Rare Beauty, Victoria Beckham Beauty, and Fenty Beauty, Iconic London has now entered the fray with its Shape and Shade Sculpting Stick, mirroring the design of its popular blush stick.The exciting news for beauty enthusiasts is that this must-have product comes with an accessible price tag.

Launched earlier this month, the Shape and Shade stick promises to be an "ultimate game-changer" for achieving "effortless, natural-looking definition." READ MORE: Holly Willoughby's glow-boosting tinted SPF she wore while filming Celebrity Bear Hunt is now on sale READ MORE: Stacey Solomon, Vogue Williams and Alex Jones hit the slopes in must-have ski outfits Priced at £23, it undercuts the contour sticks from Rare Beauty and Fenty Beauty, which sell for £25, and Victoria Beckham's sculpting pen, which retails at £35.

The Iconic London Sculpting Stick boasts an innovative formula that transitions from creamy to powdery, ensuring a flawless contouring experience.