BBC Dragons' Den has announced that it will be returning in 2025 with three new celebrity faces. The popular series will welcome back Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett, along with a host of star-studded guests.
Among the new additions is Joe Wicks MBE, also known as The Body Coach. The 38 year old health and wellness industry pioneer, renowned for his online HIIT workouts, recipes, books and award-winning fitness app, expressed his excitement about joining the show as a guest dragon.
Joe, who recently celebrated the birth of his fourth child with wife Rosie, began his career by launching a successful bootcamp and personal training business, attracting clients through street flyer distribution.
He later used social media to share 15-second videos of meals that could be prepared in 15 minutes, inspiring his first book Lean in 15.
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