New campaign launched to help gig-goers get home safely

nme.com:

A paid for ad feature for viagogoNon-profit organisation Strut Safe has launched a new campaign to help music fans get home safely after late-night gigs with the #SAVETHENUMBER initiative, supported by viagogo and Uber.The campaign has been launched to raise awareness around Strut Safe’s non-judgemental support line [0333 335 0026], which is operational between 7pm and 3am every Friday and Saturday evening, as well as 7pm and 1am on Sundays. “If you’re walking alone, our volunteers will be a friendly voice to keep you company and help you feel safe until you are through the door,” said the non-profit.As part of the #SAVETHENUMBER campaign, viagogo is offering a £10 discount code on rides across the UK for anyone travelling to or from gigs.

The code [ruGtzslERHA] will go live at 8pm this Friday (April 4) and is valid between 8pm and 6am every night. The code can only be redeemed once per Uber user.A post shared by viagogo (@viagogo)“The increase in calls to Strut Safe reflects ongoing safety concerns around travelling alone at night, especially among people of marginalised genders,” said Strut Safe Director Of Strategy Michelle Kelly. “Raising awareness of the resources available is crucial to help all people feel empowered to participate fully in public life.”“We welcome the news of more people embracing solo travel and independent experiences while recognising the complex ways in which experiences of marginalisation can pose barriers to these activities,” she added. “We are thrilled to partner with viagogo and Uber to continue our work in helping UK fans get home from live events safely.”“At viagogo, our mission is to help more fans access live events,” said viagogo’s Matt Drew.