Network TV Sees a Ratings Revival Amid Coronavirus Outbreak, But Will It Last?
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variety.comAs the coronavirus forces more and more people in the United States to stay home in self-isolation, it’s hardly a surprise that broadcast viewership has been up almost across the board.
The sheer boost in viewership is a blessing for the networks. After all, the recent broadcast ratings decline in the face of streaming is much publicized, and typically at this time of year, post-daylight savings, numbers take a tumble.
But whether the current spike will last beyond the weeks, perhaps months, that the pandemic continues to sweep the nation is a big question, as is whether the networks will have any new content to keep viewers glued to their screens when this is all over. “What we’re seeing in the elevated usage of television is a variety of
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