Netflix Upfront: Here’s What Happened At Pier 59 With Shonda Rhimes, Jamie Foxx, Cameron Diaz, George Kittle, Mindy Kaling & Kate Hudson
deadline.comA small group of advertisers were serenaded by Metallica’s Master of Puppets (one of those songs that Stranger Things brought to a new generation) as they walked into Netflix’s first in-person Upfront.
Held at Pier 59 Studios in New York, the event had the feeling of an immersive theater experience with a lot of black t-shirt-clad staff handing out drinks.
It comes as the streamer unveiled a number of new series and films including a new Kevin Williamson drama, a bull riding drama starring Tim McGraw and a slew of sports docs as well as more episodes of 3 Body Problem.
Shonda Rhimes kicked things off, talking up her move from ABC to Netflix, saying that she’s doing things that can’t always be done on broadcast television. “The definition of a Netflix show is one that people like to watch,” she said before introducing a sneak peek of Bridgerton’s third season, which debuts later this week.
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