Netflix’s ad-supported tier will be missing certain series and movie titles at launch, the company conceded today in announcing details about the rollout.
Greg Peters, the company’s product chief and chief operating officer, described the number of absent titles as “a very small minority of viewing,” estimating it at about 5% to 10% of the total available to ad-free subscribers.
That content gap will shrink over time, Peters promised, as negotiations with producers and studios continue. Asked during a press call about whether missing titles come from any particular source, Peters said it doesn’t break down neatly that way. “It’s all based on deals,” he said, “so it’s not a specific studio.
It’s mostly about what the state of the deal was and, again, we’ll work to reduce that number over time.” Pressed about why Netflix didn’t run the table and get 100% of programming onto the new Basic with Ads plan, Peters said deals were struck in past years, “in a timeframe when we weren’t contemplating doing an advertising-based tier.
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