Netflix Owns Less Than 25% Of Its Euro Content — “That’s A Big Evolution,” Says EMEA Acquisitions Boss Lina Brounéus
deadline.comNetflix owns less than 25% of its IP of its content in Europe after expanding its business models over recent years, a senior acquisitions head has revealed.
Speaking today at Content London in the UK, Netflix Director of Acquisitions Strategy EMEA Lina Brounéus told delegates how the streamer is seeking to move beyond perceptions it only wants to own the European content it invests in, and instead is open to a range of models. “If you look at it on a whole, we own less than 25% of the IP rights for our European content,” she said. “That’s a big evolution.” For comparison, Ampere Analysis last year unveiled data showing originals and exclusives made up more than 50% of the Netflix catalog in the U.S.
for the first time. It should be noted Netflix does brand many of its international acquisitions for the States as originals, despite them hailing from other destinations.
When former Viaplay content exec Brounéus joined Netflix in 2018, the streamer was still broadly focused on owning as much of its library as possible, though it was still very active in acquisitions.
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