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Netflix NFL Games Will Cost About The Same As “One Of Our Medium-Sized Original Films,” Exec Says

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NFL games on Netflix in a deal announced earlier today will each cost the streamer about the same as one mid-sized film, said Spencer Wang, EVP Finance, IR and Corporate Development.

The company, whi ch has been pushing into sports and live events, nabbed the rights to a doubleheader on Christmas day 2024 and will carry at least one holiday game over the next three years.

Financial details weren’t disclosed. The WJS said Netflix will pay about $75 million a game this year. “I would characterize each game as roughly the size of one of our medium-sized original films,” Wang said during a Q&A at MoffettNathanson’s annual media conference. “I would say it’s a very manageable cost” that fits within the streamer’s exiting content spend, pegged at about $17 billion this year. “It’s a big day, exciting news for us,” he said.

But, as the company tends to do with each deal, he downplayed the latest foray into the nation’s highest-rated sport, telling investors to “think of this as really more part of our strategy to build out live events and “eventized” programming, rather than a big move into sports.

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