Todd Spangler NY Digital EditorNetflix is launching an entirely free plan — with a more limited content selection, available only on Android phones — first in Kenya.The streaming company’s hope is that by offering a 100% free tier, which includes about one-fourth of the content available in its paid-streaming plans in Kenya, more people will try out the service and end up subscribing.“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” Cathy Conk, director of product innovation at Netflix, wrote in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.” The free plan in.
Read more on variety.com