Netflix Co-Chief Ted Sarandos Sees “A Bunch Of Positives” Two Years Into Video Game Push; ‘Too Hot To Handle’ Is Synergy Poster Child
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deadline.comNetflix Co-CEO Ted Sarandos said the company’s “disciplined” push into video games, which began two years ago, has already yielded “a bunch of positives.” Margins, for one thing, have improved from 4% to 20%, Sarandos said during a sit-down at the UBS Media and Communications Conference.
But the real long-term play, he said, is increasing subscriber retention and using games as a “bridge” between seasons of shows.
The company has copped to taking a “crawl, walk, run” approach to gaming. It will be some time before it goes head to head with major publishers for top titles, as it does with film and TV originals.
UBS analyst John Hodulik asked if Netflix had considered any bold M&A moves to bolster its standing in the gaming sector.
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