Netflix Co-Chief Ted Sarandos Says It Will Soon Be “Much More Common” For Streaming Data To Be “Fully Transparent,” As With Metrics Like Box Office, TV Ratings And Billboard Charts
deadline.comNetflix Co-CEO Ted Sarandos expects streaming data to become “much more transparent” in the near term, conforming with metrics for movies, TV and music.
Speaking on the company’s third-quarter earnings interview, Sarandos said the industry is “heading toward a world where streaming data will be much more readily available.” His comments come as the WGA and SAG-AFTRA have made metrics from streaming a central part of their demands in strike negotiations.
For Sarandos, the issue will become less of a hot button over time, and must be viewed in historical context. “Streaming itself is not that exotic anymore,” he said. “We’ve been doing it for 18 years.
At the beginning, we thought there was a hard kind of apples-and-oranges comparison between [linear TV] ratings and streaming.
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