Netflix Co-CEO Greg Peters Says Password-Sharing Crackdown Has Not Hurt Viewership, Citing Internal Data That “Cuts Through The Noise” About The Policy Shift
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deadline.comNetflix Co-CEO Greg Peters says internal viewership data from before and after the implementation of paid password sharing shows the new policy has not turned off viewers, as some had initially predicted it would.
The company on Thursday reported a year-over-yearjump of 9.3 million subscribers in the first quarter, in part due to the password policy that has put a price on sharing login credentials.
The move has been a 180 from the free sharing ethos in the company’s start-up phase that eventually became a puckish tool for promotion.
The new ad-supported tier, which costs less than paying for an extra account, has also benefited from the new password setup, helping Netflix to reach almost 270 million global subscribers.
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