Netflix Claims Strong Viewing for ‘Army of the Dead,’ ‘Mitchells vs. The Machines’ and More, Using Its Own Proprietary Metric

variety.com:

Todd Spangler NY Digital EditorNetflix, as has been its custom the last several quarters, boasted about huge numbers for its original films and TV series as part of announcing its second quarter results.

The numbers it cited, though, are calculated using a Netflix-proprietary metric.Among the “impactful” film titles it released in in Q2, according to Netflix, were Zack Snyder’s “Army of the Dead” — with the streamer calling it a “blockbuster,” as 75 million member households choosing to watch the zombie picture in its first 28 days of release.Click here to sign up for Variety’s free Media Earnings newsletter.Netflix plans to release a prequel to “Army of the Dead,” called “Army of Thieves,” in the fourth quarter of 2021 along with a.