Netflix CEO addresses Meghan Markle’s future on streaming giant after ‘With Love, Meghan’ release

nypost.com:

with Meghan Markle. Sarandos, 60, spoke about its partnership with the Duchess of Sussex, 43, in a new interview with Variety published a little over two weeks after the former “Suits” star’s lifestyle and cooking show “With Love, Meghan” was released on the platform.Beyond its investment in Markle’s show, Netflix is also taking a stake in her new lifestyle brand “As Ever.” The company was originally named “American Riviera Orchard,” but Markle decided to rebrand owing to legal hurdles and a tweaked creative direction.“We’re a passive partner in Meghan’s company, and it’s a big discovery model for us right now,” Sarandos said of Netflix’s involvement with As Ever.As for why the Duchess was “the right person to bet on,” Sarandos explained, “I think Meghan is underestimated in terms of her influence on culture.”He added, “When we dropped the trailer for the ‘Harry & Meghan’ doc series [in 2022], everything on-screen was dissected in the press for days.“The shoes she was wearing sold out all over the world.

The Hermès blanket that was on the chair behind her sold out everywhere in the world. People are fascinated with Meghan Markle.

She and Harry are overly dismissed,” he continued.Asked whether Netflix was serious about being involved in the couple’s brand beyond just “a marketing play,” Sarandos replied, “It’s good for marketing and branding.

This is all expressions of fandom.”Further speaking to Netflix’s commitment to its commercial with Meghan and her husband, Prince Harry, 40, a source close to production told The Post that Sarandos “clearly has their back.”Markle and Prince Harry signed a $100 million deal with Netflix in 2020 after stepping down from their roles as senior working members of the royal family earlier.