Netflix and General Motors have formed a partnership that will see electric vehicles from the automaker featured in upcoming series and films.
To kick off the initiative, the companies have cast Will Ferrell in a co-branded commercial set to air February 12 during Super Bowl LVII on Fox.
Thirty- and 60-second versions of the spot will be released in the coming days. No financial terms or deal logistics were disclosed in the official announcement, though execs at both companies maintained during a press briefing that the arrangement is not traditional product placement.
Plans call for Netflix series Love is Blind, Queer Eye and Unstable over the next year to feature the Chevrolet Bolt EUV, GMC Hummer EV and Cadillac Lyriq, respectively.
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