Netflix Adds Nearly 9 Million Subscribers in Q3; Streamer Says Ad-Supported Plans Up Nearly 70% From Q2
variety.comJennifer Maas TV Business Writer Netflix subscribers grew by 8.76 million in Q3, totaling 247.15 million by the end of the fiscal period Sept.
30. Per a letter to shareholders accompanying the third-quarter results Wednesday, “Adoption of our ads plan continues to grow — with ads plan membership up almost 70% quarter-over-quarter — and 30% of sign ups in our ads countries are, on average, to our ads plan, with more work to do to scale this business.” The streamer says its $6.99 per month ad-supported plan “continues to support our ads plan growth” in the U.S.
Netflix called out several originals that it says boosted subscriber growth in Q3, including the hit live-action adaptation of beloved Japanese manga “One Piece,” along with the mighty viewership power of USA Network drama “Suits,” which has been immensely popular on the platform throughout the summer.
In July, Netflix reported paid subscribers increased by 5.89 million in Q2, rising to 238.39 million global subscribers (up 8% year over year).
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