Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers
variety.comTodd Spangler NY Digital Editor Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec.
8 launch of the Disney+ tier with advertising. In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” But now, Netflix’s ad-supported is set to go live Nov.
1 in multiple countries, including the U.S., Canada, U.K., France and Germany, according to industry sources who have been briefed on the streamer’s plans.
That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S. Netflix declined to comment. “We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.
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