Netflix Acknowledges Mighty YouTube Rival But Says Services “Feed Each Other” And Only One Takes Big Creative Bets
deadline.comNetflix today all but scoffed at the possibility of joining a streaming bundle and poked smaller rivals for investing heavily in content that generates “relatively small viewing.” But when YouTube came up on a post-earnings video call, there was plenty of respect.
Recent Nielsen data showed YouTube made up nearly 10% of all television viewing in the U.S. last month. Netflix was lower, at 8.4%, albeit the highest for a subscription service.
Streaming viewership hit a record overall share topping 40%. One analyst asked execs how Netflix plans to take share from YouTube, if that’s a focus.
It’s not, at least publicly. Data shows that “Netflix and YouTube are the clear leaders,” said Netflix co-CEO Ted Sarandos. Netflix is focused on the rest of total TV time — about 80%, primarily linear and streaming — “that isn’t going either to us or to YouTube … So that’s a ton.” “We clearly do compete with YouTube in certain segments of their business.
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