The “Nepo baby” effect has been laid bare in the UK by Netflix/National Youth Theatre research that showed the vast majority of respondents believe connections rather than talent are required to make it big.
Unveiled alongside the research, the streamer and theater have launched the IGNITE Your Creativity program to “crack the class ceiling,” which will support 500 young people in South Wales, West Yorkshire and the North East to build industry connections and knowledge of behind the scenes careers in film, TV and theater.
Four out of five (79%) of the 3,000 young people surveyed believe they need connections rather than talent and determination to make it, and that the issue isn’t limited to on-screen success but covers a wealth of positions behind the camera.
One respondent to the survey said “nepo babies” emerge at all levels, adding: “Most people don’t seem to realize that this kind of nepotism isn’t just for celebrities.” A further two-thirds (68%)of respondents think they need to live in a big city to have a career in TV or film.
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