Neon said Apichatpong Weerasethakul’s Memoria starring Tilda Swinton will begin its tour of U.S. cinemas starting April 1. The distributor announced last year that the film — which opened in late Dec.
for a one-week Oscar qualifying engagement at NYC’s IFC Center — planned to pursue an unusual release strategy it calls a “cinemas only…forever” tour.Memoria will return to the IFC Center on April 1 with Los Angeles’ Nuart Theater following on April 8.
It’s booked over 100 special engagements across multiple cities each week at arthouse cinemas. pop-up drive-ins, museums, art galleries, university screenings and outdoor events.
It lists dates through October.The initial IFC run grossed $57k for the week.The film premiered at Cannes last year, winning the Jury Prize.
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