NENT Streamer Viaplay Seeks U.S. Distribution Partners: “We Are In It For The Long Term,” Says CCO Filippa Wallestam
deadline.comEXCLUSIVE: NENT streamer Viaplay is seeking to partner with more major U.S. distribution platforms as it beds in “for the long term,” according to EVP and Chief Content Officer Filippa Wallestam.The Scandi SVoD, which launched in the U.S.
last month on Comcast Xfinity at $4.99 per month, is speaking to other partners and hopes to unveil more tie-ups later this year, with plans to go D2C further down the line.“The U.S.
is the biggest streaming market in the world and we are in it for the long term,” said Wallestam, who was speaking exclusively to Deadline before an appearance at the Television Critics Association (TCA) tour.“We don’t have U.S.
subscriber targets but would like to add more distribution partners and strengthen our offering.”The move to the U.S. represented the next stage in Viaplay’s expansion and further launches in The Netherlands and the UK are incoming later in 2022.Wallestam said the decision to open across the Atlantic was “not such a big leap” as the U.S.
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