China began ushering in the Year of the Snake last Wednesday, as local audiences sank their teeth into a host of new films with record-breaking gusto.
The trend continued throughout the weekend with grosses for all films in release (including holdovers) reaching RMB 7B ($965.4M) from Wednesday-Sunday, according to Maoyan.
The Chinese New Year holiday was extended this year and runs through February 4, meaning it’s possible that 2025 becomes the biggest Lunar New Year period ever at the local box office.
This has also been a record-breaking few days for Imax which saw five of the new Chinese films released in the format adding up to $38.1M through Sunday in China.
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