NBCUniversal says its comprehensive One Platform offering has reached “key operational milestones” since launching in early 2020.
The advertising technology, data, and measurement offering now has reach to 1 billion consumers in 150 countries via partnerships with Sky Media, Apple, YouTube, Twitter, Snap, RTL and other entities.
In a press conference this afternoon, the media company also announced various enhancements to One Platform and set a date for next year’s annual developer conference, One23, which will be held February 16.
Everything announced at the most recent developer conference last March has become fully operational, the company maintained.
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