NBCUniversal Formats Takes Global On Audience Playalong Show ‘Win Win!’ Ahead Of London TV Screenings
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deadline.comEXCLUSIVE: NBCUniversal Formats has taken on a new show in which audiences can win a cash prize by playing at home via an app.
Ahead of the London TV Screenings and MIP London, the formats seller has secured global rights (bar UK) for Win Win!, which comes from British Ant & Dec’s Limitless Win producer Hello Dolly.
In Win Win!, 40 contestants play live in a studio, with viewers at home able to play along live via an app. The format gives viewers the chance to win prizes from the comfort of their sofa.
At the same time, contestants battle it out by answering questions based on a unique nationwide survey. The format builds to a final episode where one contestant is guaranteed to win a jackpot of at least £1M ($1.26M).
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