NBCUniversal CEO Jeff Shell Sees Advertising “Choppiness”, But Calls Rising Streaming Competition A “Validation” Of Peacock’s Model
deadline.comNBCUniversal CEO Jeff Shell sees considerable “choppiness” in the advertising business, but believes the increase in competition in ad-supported streaming is a “validation” of the model chosen for Peacock, the company’s 2-year old streaming service.
While he didn’t mention Netflix or Disney+ by name, both have announced their high-profile entry into ad-supported streaming, but Shell doesn’t see “any material impact” on Peacocks from increased competition.
The exec delivered the comments during parent Comcast’s second-quarter earnings call with Wall Street analysts. The media giant edged analysts’ estimates for the quarter, but reported stagnation in its broadband business and at Peacock, which remains at 13 million paid subscribers and 27 million monthly active accounts.
That result by the June 30 end of the quarter was roughly flat with the tally as of March 31, with the sideways movement attributed to comparisons with the prior quarter, when the Winter Olympics, the Super Bowl and the premiere of original drama Bel-Air drove the addition of 4 million paying subscribers.
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