NBCUniversal CEO Jeff Shell Feels Streaming Is “Not Remotely Close To Peak Content,” Praises Disney’s Move To Hustle ‘Doctor Strange 2’ To Disney+ After Just 47 Days

deadline.com:

NBCUniversal CEO Jeff Shell believes the streaming explosion has only just begun, and he “loves” the tightening of movie release windows to create more efficiencies and better options for consumers.In a virtual appearance at Credit Suisse 24th Annual Communications Conference, Shell covered a range of topics.

Streaming, mainly the 2-year-old NBCU service Peacock, took up a large chunk of the session. In its most recent quarterly report, NBCU parent Comcast said Peacock has 28 million monthly active users and 13 million paying subscribers.Moderator Doug Mitchelson, a media analyst with Credit Suisse, wondered if a pullback in content production or spending is warranted given the bumps being experienced across the streaming sector.“This is the big debate: Are we at peak content?

I, for one, am not a big believer that we’ve hit peak content,” Shell said. “I think lots of viewers like lots of different things.

I think things will continue to fragment. And the reality is that as long as you’re selling total audience and can make a margin on your content, I don’t think we’re remotely close to peak content in the industry.”The main priority, he continued, is “finding the right distribution strategy for a piece of content that maximizes its chance to be a hit.