NBCUniversal Ad Group Installs Roku Vet In Newly Created EVP Post
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deadline.comRoku veteran Kristina Shepard is joining NBCUniversal in the newly created position of EVP, Streaming and Performance Sales and Partnerships.
As the leader of a newly formed team, Shepard will bring together key sales verticals including performance, small-medium business growth and all major East Coast independent agencies.
She will also forge horizontal partnerships spanning streaming, programmatic, retail media, social and the company’s FAST networks.
Her new group will focus on demand diversification and the client-wide adoption of digital partnerships. NBCU is heading into a consequential corridor on the sales front, with the 50th anniversary of Saturday Night Live next year, followed soon after by the Winter Olympics in Italy.
Read more on deadline.com
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