NBC Sports Next, a subsidiary of NBC Sports focused on golf as well as youth and amateur sports, has launched a new streaming outlet called SportsEngine Play.
The service is billed by the company as the first of its kind, providing a range of live and on demand video of youth and amateur sporting events and filling a void in a growing sector of American corporate and social life.
While a number of digital players offer various features for youth and amateur team members and families, the market is fragmented and social media giants hosting youth sports video don’t offer bespoke services.
SportsEngine Play, which is created on a foundation built by NBC Sports, is aiming to be a centralized hub for organizations, leagues, coaches and parents.
Read more on deadline.com