NASCAR Hires Ex-ESPN Exec John Dahl As Its New SVP Content
deadline.comNASCAR has hired John Dahl as its new SVP Content, bolstering the sanctioning body’s efforts to further connect with current and new fans across the globe over a range of content platforms.
Dahl joins NASCAR after a career at ESPN, where he ascended from a coordinating producer to become VP and EP for Special Projects, Films and Original Content.
Starting his new role on May 1, Dahl will drive the creative vision and oversee the teams responsible for all content generated by NASCAR Studios and NASCAR Digital Media across multiple business areas.
Those include production, programming, and operations. His scope will cover the full spectrum of long and short-form storytelling around all aspects of motorsport, ranging from features, documentaries, and branded content to social media, NASCAR.com, and in-app executions for NASCAR’s primary and ancillary platforms.
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