Nas’s Mass Appeal Records partners with The Orchard

completemusicupdate.com:

Nas’s Mass Appeal Records has entered into a new partnership with Sony’s The Orchard division, which will provide various label services to the rapper’s company.

The deal is being heralded as a return to Sony for Nas, who began his career at the major’s Columbia label.“This is a full circle moment for me”, says Nas. “To come back to Sony Music with my own label is a major milestone.

We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited”.Mass Appeal CEO Peter Bittenbender says of the deal: “We are THRILLED to be reunited with the team at The Orchard.