Myco Hunts Sports Rights After 1,200% Cricket Stream Viewing Spike
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deadline.comEXCLUSIVE: Myco claims it experienced a 1,200% uptick in new users after becoming the first web3 video platform to stream a live sports event.
The London- and Dubai-based platform (fka MContent) acquired rights to the India v Bangladesh bilateral cricket series for the MENA region, leading to a huge boom in users compared with the previous 30 days as ex-pats flocked to watch the sport in December.
Myco experienced a 431% spike in views and 344% increase in engaged sessions. The platform allows viewers to earn tokens as they watch, with these then used to access more content.
Approximately $26,250 of MContent tokens were awarded from ad revenues secured from advertizers and sponsors such as Decathlon, Menthos and GAC Motor.
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