Musicians react to SXSW cancellation: “It’s going to be very, very difficult for a lot of bands to come back from this”

nme.com:

The event in Austin was cancelled at the last minute as the coronavirus crisis escalates Musicians have been reacting to news that the 2020 edition of SXSW has been cancelled as the coronavirus crisis escalates.

The Austin, Texas event, which features music, film and comedy events, was due to begin on March 13 and run until March 22. Yesterday (March 6), organisers announced the official cancellation of the event by the city of Austin. “We are devastated to share this news with you,” they wrote in a statement posted on their website. “‘The show must go on’ is in our DNA, and this is the first time in 34 years that the March event will not take place.