Music Venue Trust and Save Our Scene for ‘Liveline Fund’ – where companies and artists can donate directly to grassroots

nme.com:

10 per cent of all proceeds from their upcoming Wembley and Hull stadium shows would be donated to the Music Venue Trust.It has also been bolstered by recent decisions made by both Sam Fender and Katy Perry, who each introduced a ticket levy for their respective UK tours.

In the move – which was developed as part of the MVT’s recent ‘Manifesto For Grassroots Music’ – £1 from each ticket sold to their huge upcoming shows will be donated to help protect grassroots spaces.UK footwear and apparel company Kickers have also become the first brand to contribute to the LiveLine fund.

The collaboration comes shortly after the launch of the brand’s ‘Stomping Grounds’ campaign in partnership with Save Our Scene, which supports the preservation of grassroots music venues.“We are proud to have formed this partnership with Music Venue Trust following our introduction to Coldplay last year.