Thania Garcia Island Records has promoted Steven Rowen to senior vice president, head of international marketing.
In his new role, Rowen will continue to oversee global marketing across the Island roster which includes Shawn Mendes, Demi Lovato, the Killers, Lauren Spencer Smith and more.“Steven is one of the most knowledgeable and experienced executives in the global marketing field,” said Mike Alexander, general manager of Island Records. “His creativity and strategy have been at the forefront of Island’s biggest breakthrough stories over the last decade and we are confident he will continue to make enormous strides as Island moves into its next historic chapter.”Rowen began his career in music at Universal Music Group in 2008, as a coordinator in the artist development department of the former Island Def Jam Music Group (IDJ).
He then joined the international department in 2012 and was eventually promoted to VP of international marketing. In 2021, he officially started working solely for Island as head of international marketing. “Thank you to Justin, Imran, and Mike for the opportunity to lead our global marketing efforts for the new era of Island Records.” Rowen said.
Read more on variety.com