Music fans care more about climate than general public, survey shows
nme.comhere.IMAGINE A WORLD WITHOUT MUSIC – NOW IMAGINE SOMETHING ELSE.#NOMUSICONADEADPLANET pic.twitter.com/NgoXVWqRSG— MUSIC DECLARES EMERGENCY (@musicdeclares) April 22, 2022The study was led by the University of Glasgow’s Dr Matt Brennan, who said: “The project findings are exciting because they demonstrate a clear relation between engaged music fandom, increased concern about climate change, and desire for action.
Music culture has a long history of playing a key role in social movements, and the evidence shows this link is still strong in the present day when it comes to the climate emergency.“This should send a strong message across the music industries – to record labels, concert promoters, streaming platforms, artists, and other sectors – that there is an appetite for industry initiatives to tackle climate change, and that fans support, and indeed demand, bolder action.
It represents an opportunity for the music sector to play a more prominent role in accelerating a just and green transition.”BPI Chief Operating Officer MJ Olaore added: “Addressing climate change is the critical issue facing all of us, and, as this timely survey shows, it’s something that music fans really care about and are particularly determined to do something about.
As an industry we need to harness this passion and commitment and drive lasting and meaningful long-term change as we look to decarbonise in a sustainable way.”Next month, Billie Eilish will host Overheated, a multi-day climate-focused event that is set to take place at The O2 in London.Overheated will bring together climate activists, musicians and designers at venues across The O2 to “discuss the climate crisis and the work they are doing to make a difference”, according to a press.
Read more on nme.com
