MTV Video Music Awards Up 3 Percent From Last Year

deadline.com:

Maybe it was Lizzo’s speech, or the lure of Nicki Minaj. Either way, the 2022 MTV Video Music Awards saw decent gains from last year’s telecast.MTV reports the three-hour-plus awards show was up in viewers, key demos and total minutes consumed (TMC) – +14% from last year with 1.59 billion vs.

1.40 billion, according to Nielsen fast nationals.The show averaged 3.9 million total viewers across the night, up 3% (3.7 million) from last year.

It was also up 4 percent in persons 18-34 (2.24 vs. 2.16), 1 percent in persons 18-49 (2.81 vs. 2.78) and 5% in persons 25-54 (3.13 vs.

3.00).MTV also says the VMAs was the No. 1 social telecast of the year with over 40 million interactions, beating the Super Bowl and The Oscars.Minaj won the Video Vanguard Award while the Red Hot Chili Peppers took home the Global Icon Award.