MTV, TikTok & Pepsi Team On ‘Becoming A Popstar’ Music Competition Series With Joe Jonas, Becky G & Sean Bankhead

deadline.com:

MTV has teamed with Pepsi and TikTok on a first-of-its-kind music competition series that showcases artists originally discovered on TikTok.

Joe Jonas, Becky G and Sean Bankhead will serve as judges on Becoming A Popstar, which will premiere Thursday, March 24 on MTV.Produced by Jesse Collins’ Collins Entertainment and Velocity, Becoming a Popstar features eight up-and-coming artists originally discovered on TikTok who will showcase their talents to the judges, who are TikTok creators themselves.

One winner will walk away as a popstar with their very own Pepsi commercial set to premiere on television during the upcoming MTV VMAs.

In addition, Pepsi will provide funding and resources to support the winner’s career ambitions. Becoming a Popstar will air across five episodes every Thursday at 10 PM ET, beginning March 24.Each week, contestants will create original themed songs and accompanying one-minute music videos on air, that will first be available on TikTok.