MTV’s Video Music Awards Draw Largest Multi-Network Audience In 4 Years
deadline.comOnce again buoyed by Taylor Swift and her several big wins, the 2024 MTV Video Music Awards delivered its biggest audience in four years.
Hosted by Megan Thee Stallion, the awards show managed 3.11M viewers during its premiere telecast across 13 networks, representing a 25% boost compared to last year, according to early Nielsen data.
When including encore showings, the audience grew to 4.09M, up 8% from last year’s 3.78M. In addition to MTV, the show was also simulcast on BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TVLand & VH1.
Paramount Global also touted 66.7M social interactions, which apparently beats the Super Bowl and came in second only to the 2024 Presidential Debate on Tuesday night between Vice President Kamala Harris and former President Donald Trump.
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