Movie Academy Unveils $500M Academy100 Fundraising Campaign Ahead Of 100th Oscars In 2028
deadline.comThe Academy of Motion Picture Arts and Sciences said Friday that it is launching Academy100, a $500 million “global revenue diversification and outreach campaign” that will lead up to the 100th Oscars ceremony in 2028.
The fundraising initiative was revealed at a press conference today in Rome hosted by Cinecittà, one of the Academy’s lead supporters for the campaign.
AMPAS said the funds will be used to expand the Academy’s worldwide scope, ensure the success of its next 100 years, and connect audiences through “their shared love of cinema.” “The future of the Academy is global, and Academy100 will deepen our worldwide reach and impact,” Academy CEO Bill Kramer said in a press release accompanying the announcement. “The Academy will soon enter its second century, and we want to ensure that we continue to be the preeminent leader of our international film community.
Like all healthy organizations, the Academy needs a sustainable and diverse base of support, and we are deeply grateful to Rolex and all of our partners for helping us launch this important and forward-looking initiative.” AMPAS said the more than $100M has already been committed to the campaign including by Rolex.
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