Shawn Carter Armand De-Brignac France county Jay track actor rapper Shawn Carter Armand De-Brignac France county Jay

Moet Hennessy Buys 50% Stake In Jay-Z’s Champagne Brand

etcanada.com

Moet Hennessy is acquiring a 50% stake in rapper and entrepreneur Jay-Z’s Champagne brand in an effort to up its cool factor and expand distribution.

Terms of the deal, which was announced Monday, weren’t released. RELATED: Britney Spears Busts A Move To Ex Justin Timberlake And Jay-Z’s Track ‘Holy Grail’ Armand de Brignac, known familiarly as Ace of Spades because of its distinctive label, is produced in France’s Champagne region by a father and son who are 12th and 13th generation wine growers.

Jay-Z, whose real name is Shawn Carter, gave the brand a boost in 2006 when he featured one of their bottles in a music video after a public fallout with Cristal, a rival brand.

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