Mipcom 2024 Debates U.S. Costs, How to Navigate the Downturn as ’NCIS’ Grabs the Spotlight
variety.comMipcom confab hit its final straits Wednesday evening announcing 10,500 delegates in attendance. That’s down some 500 from 2023’s edition but still makes Mipcom the biggest TV sales and production market in the world.
And the wheels of business are still turning. “The market is definitely picking up, and deals are being made. All our key buyers were here, although the Asian presence was a bit soft.
Mipcom is definitely the biggest fall market for us,” said Helene Aurø, sales and marketing director at REInvent, Scandinavia biggest international TV distributor.
Despite massive attendance, however, the event also registered multiple strains in the TV business sparked by a saturation of shows and investor backlash as it looks set for yet another reconfiguration post-peak TV.
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